Most people in the business world have heard of CRM or customer relationship management software. But people in the higher education world may not have heard much about this type of software. Just like businesses manage their relationships with their customers, schools manage their relationships with their students. Since the similarities between these two groups of people are so strong, many schools benefit from CRMs too.
If you’re looking for a CRM for higher education, you need to make sure it will suit your needs instead of being tailored specifically to a business’s needs. A good CRM for a college should increase the number of applicants, reduce the processing time for applications, and encourage paperless applications.
It should also make the entire process of applying to your school as streamlined as possible for both potential students and admissions staff.
Great CRM programs automate operational tasks that don’t need human oversight to increase efficiency. They also encourage communication between employees and with students. For applicants, CRM programs should make the application process as intuitive as possible.
To learn more about CRM programs for higher education institutions, watch the video on this page or contact companies offering CRM software near you.